top of page

Phishing Scam Posing as City of Little Rock: Business Owners Beware

little rock scam email - advertising blog

In today's digital age, scammers are constantly finding new ways to deceive unsuspecting individuals and businesses. One such scam that is currently making the rounds is a sophisticated phishing attempt targeting local businesses in Little Rock. The objective of this scam is to obtain the password for the user's business email or the email associated with their City license, safely assuming that this same email will allow access to multiple platforms. The perpetrators behind this scam pose as representatives of the City of Little Rock, creating a sense of urgency and legitimacy. As a result, it is crucial for businesses to stay informed and vigilant to protect themselves from falling victim to these malicious schemes.

The City of Little Rock Scam email looks legitimate. It contains public information about the business, such as the location, email, and phone number, and asks the receiver to click a link to verify the information. After clicking the link, the recipient is directed to a website that looks like The City of Little Rock’s. The form then asks for the password of the recipient’s work email to verify the user’s identity. This is the scam. With access to a business-owner’s email, the perpetrator can do a lot of damage.

If you accidentally took the bait:

  • Log in to your email as soon as you can and change the password

  • If you cannot log in to your email anymore, the scammer has changed the password. Contact whoever handles your email hosting and they will guide you through reclaiming your account.

  • After you’ve done this, it’s a good idea to change the passwords on every account you have. This is done in case the scammer accessed sensitive account info via their infiltration or if you use the same password across multiple platforms.

More About Phishing Scams

Phishing scams involve the use of emails or text messages to trick individuals into divulging sensitive information such as passwords, account numbers, or Social Security numbers. Once scammers obtain this information, they can gain unauthorized access to the victims' email accounts, banking details, or other important accounts. In some cases, scammers may also sell the obtained information to other malicious actors, compounding the potential damage caused by the initial breach. Unfortunately, phishing attacks of this nature occur on a daily basis and have a distressingly high success rate.

To effectively protect yourself and your business from falling prey to these scams, it is essential to be aware of the common tactics employed by scammers. Phishing emails and text messages often weave a convincing narrative designed to lure victims into clicking on a link or opening an attachment. For instance, you might receive an unexpected message that appears to be from a well-known and trusted entity such as a bank, credit card company, utility provider, or online payment platform. However, it's important to remember that scammers are skilled at impersonating these organizations, and their intentions are far from genuine.

Here are some red flags to watch out for when assessing the legitimacy of an email or text message:

  • Suspicious Activity Alerts: Scammers may falsely claim to have detected suspicious activity or unauthorized login attempts on your account. In reality, these claims are baseless and are merely a ploy to instill fear and prompt you to take action.

  • Account Issues: Phishing messages might inform you that there is a problem with your account or that your payment information requires immediate attention. Remember, reputable organizations will not request such sensitive information through email or text.

  • Personal or Financial Information Requests: Be wary of any communication asking you to confirm personal or financial details. Legitimate entities already have this information and would not ask you to provide it again via email or text message.

  • Unrecognized Invoices: Scammers often attach fraudulent invoices to phishing emails in an attempt to deceive recipients into thinking they owe money or have an outstanding payment. Always double-check the legitimacy of any invoice before taking any action.

  • Malicious Links: Phishing emails may contain links that, when clicked, lead to websites loaded with malware or designed to mimic legitimate platforms to steal your login credentials. Exercise caution before clicking on any link, especially if it seems suspicious or out of context.

  • False Government Refunds: Scammers may promise government refunds or rebates as a way to entice victims. However, these claims are fraudulent and intended to manipulate individuals into sharing personal information.

  • Fake Coupons or Offers: Phishing emails might also present attractive offers or freebies in an attempt to lure recipients into taking action. Remember, if something seems too good to be true, it probably is.

Phishing scams are an unfortunate reality of our interconnected world. As scammers continue to evolve their tactics, it is crucial for individuals and businesses alike to remain vigilant and informed. By familiarizing yourself with the common red flags and exercising caution when dealing with unexpected or suspicious messages, you can significantly reduce the risk of falling victim to phishing attacks. Your cybersecurity is in your hands, and staying informed is the first step towards protecting yourself and your business from these ever-present threats.


bottom of page