Marketing boils down to two things: Awareness and preference. Today’s most effective marketing programs usually include a combination of traditional and digital channels. We help prioritize all available channels to ensure the strongest possible program, inside of budget limitations. We develop strategic recommendations, design content, execute programs across all relevant digital and traditional channels, and conduct ongoing reviews of program results. Our services include:
Social media marketing (SMM)
Search engine marketing (SEM)
Reputation and Online Review Services
Digital channel strategy and execution
Photography and image sourcing
Website design, construction, and optimization
Search engine optimization (SEO)
Today, 7 out of 10 Americans used social media as a way to stay connected with friends, share information and entertain themselves.
It’s is more important than ever that businesses maintain an active and engaging social media presence on the social media channels where their customers spend the majority of their time.
We take the guesswork out of your company's social media marketing efforts. Good social media marketing walks a fine line between creating content that is fun and engaging and content that is promotional in nature.
Our team expertly crafts social content for your business to meet your short-term (leads) and long-term (brand preference) goals.
Search Engine Marketing (SEM)
What is SEM? Simply put, ads are created, ad space is bought, and ad spend is strategically applied and monitored. When you search for a service or product on any search engine, you will see two types of results: Organic and Inorganic. The organic results are in the main body of content when you scroll down, while the SEM results are at the top of the page.
Organic Search Results VS Inorganic Search Results
Organic: when someone searches for a phrase related to your business (eg Little Rock air conditioning repair), Google will show your and your competition's websites. The order of the results is determined by the quality of your website and its content, and how well both of those satisfy Google's algorithm at the time.
Inorganic: forced ad placement. SEM, which bypasses Google's algorithm.
Why Every Business Should Consider Search Engine Marketing
Google, Bing, and Yahoo make their own rules. The rules are ever-changing and, sometimes, fickle. Many times our clients don't want to wait for the long Search Engine Optimization (SEO) process to get results. CMW's SEM campaign results are instant, and even better, totally transparent. At the end of each month, we will tell you exactly how many people saw your SEM ad, if they clicked through to your website, what they searched for, how many call your business received as a result, and even the duration of those calls.
You know exactly how much you spend and exactly what for. Proving a return-on-investment has never been easier than now.
Traditional marketing is still one of the most widely used forms of marketing. Even in the age of digital, traditional forms of marketing have been proven effective. Traditional allows a business’ message to reach their local audiences for an extended period of time. We will help identify your audience and target ads where your potential customers and clients will see, hear, and/or interact with your ads in day-to-day life. Blending traditional marketing and advertising methods into your local strategy serves as a great way to keep your business top of mind.
Business to Business (B2B)
B2B Marketing stands for Business-to-Business Marketing and refers to any marketing strategy or tactic that focuses on connecting one business to other businesses that may have a need for its products or services. It often features more long-term marketing tactics such as inbound content marketing, where their targeted audience needs to be educated on various benefits their organization would derive from the products or services being marketed. Another popular tactic is for the advertiser to present themselves as a trusted resource for specific industries related information from which to then more aggressively promote their own specific offerings once they’ve established a significant following. It also can greatly benefit an organization with a large salesforce that relies on a steady flow of inbound leads. Industries that benefit from B2B marketing include software/technology, financial services, healthcare, wholesalers, manufacturing, construction, and insurance.