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Creative

Don't let boring creative to ruin great marketing—or for that matter, a great company. You may have the best product, the best service, or the best people, but if you look like everyone else, then you’ll just get lost in the shuffle. Our award-winning creative products are equally at home in both digital and traditional applications. We look at creative as a whole to ensure your message is showcased effectively across the entire marketing mix, from emails to billboards, and from social media to print collateral.

  • Visual brand creation

  • Graphic standards for all applications

  • Copywriting/content creation

  • Graphic design

  • Commercial art direction

  • Print materials design

  • Catalog design and creation

  • Direct mail design and execution

  • Photography/Videography

Recent Work

Branding

Branding is the process of carving out a distinctive identity within a specific market for your organization and its associated products and/or services. It includes more tangible signifiers, such as brand and product logos, slogans, taglines, color palettes, and typographies but also can include more intangible elements such as, marketing positioning and value proposition. Good branding strategies are focused around a solid understanding of its target audience, a unique value proposition, visual consistency, and high levels of exposure. 

Website Development

Getting a website designed to fit your brand and needs shouldn’t be complicated. Your website should be able to provide all the information about your company that you need to make your prospects feel like they can trust you. It should answer all your potential customers' questions and provide useful information, as well as represent the core of your brand. 

After analyzing your website, we’ll identify the problems that need to be fixed in order to improve its performance and design. As an ongoing client, we’ll help you measure the performance of your website over time to make sure it continues to convert visitors.

Collateral

Your brand should always be consistent in your marketing messages, and collateral should be no different. Marketing collateral can be any type of printed or digital material your company uses to communicate your message and promote your products, services, and/or drive action. Creating great marketing collateral requires a strategy and a plan. We’ll help you craft, design, and produce collateral that fits your actual needs and goals. Our collateral services include, but are not limited to:

 

  • Brochures

  • Displays

  • Brand magazines

  • Direct mail

  • Sell sheets

  • Reports

  • Infographics

  • Specialty items

Audio, Videography, and Photography

How your business looks and sounds to potential customers is critical when it comes to actually getting them to take the leap and purchase from you. We cover a full rate of options when marketing your business through audio, video, and photography. 

When it comes to audio marketing, most businesses still think primarily of radio advertising, however, thanks to the rise of streaming music platforms and the popularity of podcasts, there are now more ways than ever to reach potential customers. And for products and services that require reaching a large audience, terrestrial radio still offers an effective solution to reaching the masses. As a full-service agency, CMW also offers highly competitive voice-over and audio editing pricing and at a high level of competency. 

Good photography can make or break an organization's ability to market themselves effectively. Whether you are needing new professional headshot for your team, professional photography for your product inventory or need TV spots promoting your brand, the team at CMW will deliver high-quality deliverables that can fit and scale to any budget.